Our final design for our packaging.
Chose 2 flavours that would show different colours for the packaging which are the ones are above.
Have added Ernest Adams in a modern era way with the type above the sub logo 'Kiwiana Crunch'. Also we have added Goodman Fielder logo to promote them aswell.

Comparisons with both designs. Using all the ideas that we have had so far and bringing them in together. Going towards the screenshot on the left for our final comcept.

checking what our layout will look like with the back of the packaging. Trying out different front cover packaging.

Design process of a mock up.

Started thinking of the packaging for the back. To incorporate New Zealand and the ingredients which works with our main macro trend.

A use of the logo we made with the packaging that was designed.
The colours are based on the flavours that are on the packaging, for example:
Yellow/orange represents the flavour orange.

Process of hierarchy to show wellington as the place of origin for the ingredient that is in our biscuits.

Design Process 1 (2)

Starting with our design process. This was our 2nd attempt of making a packaging.
(1st designs were on a mac that broke down). We wanted to change up the whole concept so this was the starting of it.

'Kiwiana Crunch' That new name that we are calling our biscuits. Based on the fact that we are keeping it involved with the whole 'New Zealand' concept with abit of umph! which is why we had 'Crunch' in it aswell.

http://www.prnewswire.com/news-releases/the-macro-forces-and-trends-driving-innovation-in-natural-products-announced-as-natural-products-expo-west-2016-kicks-off-300233281.html

The link above is on macro trends with packaging. One part in it talks about the transparent packaging. Through that we have including that to be part of our design for our cookie packaging.

Visual Mood board

Visual mood board that represents what our biscuits are wanting to contain.
From packaging to our concepts.

Brand Communication

http://www.bain.com/publications/articles/spatial-economics-the-declining-cost-of-distance.aspx - Macro trend.


Because of the decline in the cost of distance and importing goods New Zealand could suffer from an over population in other countries as it will become cheaper than buying / growing and supporting local communities. We want to promote kiwi ingredients, and a kiwi brand that is made purely in New Zealand. 



BIG IDEA: 'To support local communities and businesses'. We want to make a biscuit that is in the affordable area made only from New Zealand ingredients to remind kiwis to support our network and our own community.