http://www.bain.com/publications/articles/spatial-economics-the-declining-cost-of-distance.aspx - Macro trend.
Because of the decline in the cost of distance and importing goods New Zealand could suffer from an over population in other countries as it will become cheaper than buying / growing and supporting local communities. We want to promote kiwi ingredients, and a kiwi brand that is made purely in New Zealand.
BIG IDEA: 'To support local communities and businesses'. We want to make a biscuit that is in the affordable area made only from New Zealand ingredients to remind kiwis to support our network and our own community.
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